Amy Phillips

Amy Phillips

Founder, Grrl Gang Berlin

Starting out her career in marketing with a focus on copywriting and editorial, Amy shifted her focus to social media and community management in 2014 when she was offered the opportunity to manage and grow a community of analog photography enthusiasts with "The Impossible Project" — a start-up that set out to save Polaroid film from extinction. That mission was accomplished in 2018 when the original brand was revived for the internet age. Playing a part in bringing one of the world’s best-known heritage brands into the present day was the rebranding opportunity of a lifetime. Amy acted as Global Social Media Manager for the relaunch of "Polaroid Originals" and grew their fledgling group of analog fans into a vast online community which grew into a vibrant mix of long-term fans and newcomers to the brand.

When the company relocated their HQ to Amsterdam in 2019 Amy moved on to her next challenge, developing a fresh strategy for one of the most influential YouTube channels in the music sphere — majestic casual — setting up new structures and strategy for their internal team as a basis for future growth. At the end of 2019, she went in-house at the marketing agency LURE Media, whose clients include Coca-Cola, Johnson & Johnson and EON. There she consulted on social media strategy for clients such as the Finnish Distillery Kyrö, as well as LURE’s own brand. She led the project management for the launch of their new website and social media strategy, and together with an inspiring team of individuals, navigating the ever-changing nature of the marketing world amidst the global pandemic.

Grrl Gang Berlin was founded as a storytelling project during the 2020 pandemic with the aim of immortalising the community who held her, helped her and saved her in so many small and big ways over her last decade spent here in Berlin. When the community looks back on their stories in years to come, they will be able to remember what they built together, how they embraced the spirit community over competition, and how they lifted each other up in both the darkest times and the light. She's now on a not-so-secret mission to connect and grow that inspiring community even further.

(Photo: Vera Landmann)

All Sessions by Amy Phillips

Campfire Stories 27. Juli 2021
19:30 - 21:00

Campfire Stories: Special Guest: Amy Phillips, Grrl Gang Berlin

Panke Culture | Outdoor Area (Hof V, Gerichtstraße 23, 13347 Berlin)